And this is one of the advantages of holding large or small events in the city: the landscape and the natural beauty of city add to the image of the event.

The same applies to corporate conventions, where the added value is in the creative and distinctive social activities.

Celebrating New Year’s Eve on Copacabana beach is one of the greatest experiences Rio has to offer, when dressed in white, gather together in climate of brotherhood and pace, order and joy.

Even those  who don’t live in Rio have their favorite Samba Scholl and they root for it, preferably live, at the Samba School Parade which takes place at the Sambadrome. This is the stage for the greatest popular artistic spectacle on earth, where thousands of samba dancers parade for a totally impassioned audience.